What is the unboxing experience?

The unboxing experience is the excitement and anticipation of not knowing what is inside, and wanting to savor the moment. In other words, this is ‘unboxing’; the excitement experienced by the clever and attractive presentation of consumer items.

The unboxing experience has become an important part of your customers’ purchasing decisions. If you want to make a lasting impression on your customers, your packaging and presentation is a vital ingredient.

The unboxing experience is a powerful ecommerce marketing tool.

Why is it important?

It's proven that if customers order something online and it arrives in great packaging and is presented well, this automatically makes a lasting impression. This makes the customer feel more valued compared to something arriving in the post in generic 'nothing' packaging. It shows the attention to detail, high value, and a great service experience.

This is what turns customers into repeat business.

Foxcil has transformed Lanolin Beauty’s revenue by 1000%

Lanolin Beauty International engaged the services of Foxcil in 2021 to produce a custom designed packaged box that represented their branding to deliver their beauty products. Foxcil put their custom design on the postage satchel and on a (sized?) cardboard box. When the customer's orders arrive they see first the plastic satchel that instantly looks different to the normal plain postage bag. The satchel has the company branding and Australian flower themed design on the front and the back.

  • Foxcil Custom Printed Australia Post Satchels
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The box that contains the Lanolin Beauty order is a striking Australian flower design, This has been designed as a box to keep or to use to regift, making it reusable. The box is opened the products are wrapped in tissue paper and sealed with a Lanolin Beauty sticker. They have received so much feedback from customers saying they love the packaging and what a difference is makes.

  • Foxcil ecommerce Australia Post customised courier box shipper

See how Lanolin Beauty's unboxing experience is wowing customers


My recent order was my 3rd in last 2 years. This time I bought Hand cream for myself, and 5 more tubes to give to my friends and family members. I do LOVE the OZZIE BOXES and the OZZIE ENVELOPE as well. Thank you for bringing back Lanolin products in such an attractive way. Joan

The Foxcil E-Commerce Package

Foxcil’s is the complete E-Commerce packaging solution

  • Satchels

    Plain or Printed to your design

    Australia post standard – small

    Australia post standard – Medium

  • Boxes

    Plain or Pirnted to your design

    Australia post standard – small

    Australia Post standard - medium

    Australia Post standard - large

  • Stickers and labels

    Plain or printed to your design

    A huge range of templates on file




    Australia Post standard

    ...or your choice of size and shape

You provide us with the artwork and we produce a branded unboxing experience guaranteed to bring your customers back purchase again and again.

Contact us today and we can create a bespoke unboxing experience for your customers. Reap the benefits of attractive packaging and see your revenue increase with the

Foxcil E-Commerce package.

If you want to make a lasting impression on your customers, our packaging and presentation is a vital ingredient.